It was over before it began, but the journey has been worth it.
We got to the festival grounds in Watkin’s Glen NY and made a beautiful camp. We began setting up. Everyone was so on the ball – our store took a full day and then some to pop but it was beautiful. The first two nights were so peaceful and beautiful being there with just production crew and fields of empty campgrounds with stunning scenery.
Moments after our booth was in full swing on Thursday am at Phish’s music festival CURVEBALL, we got the horrifying news. (see previous post for background)
The event was cancelled. At first it came off like a prank, as online pranksters like to do. We thought it was just another troll having a time, but after confirming with our vending contacts and phish’s site – the sad news was true. We had one night and were told to leave by noon and there would be no phish.
It had been raining heavily in the area in the days leading to the festival which overwhelmed the surrounding counties water filtration system. The water was dangerous to consume and the permits for the festival which was already underway with 12 k fans onsite were pulled. Really , Freaking, Crazy.
Time kind of stopped for a little bit for me personally. We boosted this event stock on my FAMILY’S credit cards and checking account. It’s a sick feeling to be honest. We knew we’d make it back, but we did NOT factor this in. Insurance does NOT cover product we sit on and the companies aren’t being generous about returns. (ONE is and I am grateful for that) Also my NEW PHONE was stolen as we were leaving town from the wawa coffee counter. Police report and everything…. OK maybe luck had turned at that moment.
The general feeling of the entire grounds was sullen and shocked. No one believed it, no one. There were still hopes of just one set or a secret set at night, but there was none. Just a bunch of sad festival goers looking to cram 4 nights of fun into 1.
Our team fared so well. Their attitudes were stellar and everyone planned and worked SO HARD to make this work. The devastating part is knowing that we won’t be able to share the store we curated with you. ALSO, we are stuck with THOUSANDS of dollars in product purchased in anticipation for 60K concert goers. Additionally we have to eat the rental costs and more. Thankfully Phish’s production team assured us that booth rentals at least will be refunded soon. I have to make a plan for the rest of this product and my plan is this, sell it online!
In the ashes of what I would call one of the biggest disasters of my indie career, I will emerge bolder and better than ever. This isn’t without INTENSE emotional lows. I am fearful but we have such support its crazy. So it’s hard to stay down long even when I get down.
Thank you so much to everyone who supported us getting to the festival. The experience was worth it as were the lessons and connections. I also appreciate all of your good words of encouragement and hope. We are so blessed to be loved by you all. Thank you so much to those who have shared and supported us POST festival too. An aborted mission it was, but a mission still none the less. It will take some time to recover from. How can you help? Share Beth’s Etsy page, Instagram or the Cove Page if you are NJ local! It helps – all those links are in the contact tabs of the site here.
We signed on to do the Asbury Park Bizarre this Fall. We love that market so much and hope to rebound some more from that hype. Here is the poster:
Thanks for your support and love, we will press on!