Tag Archive for BRAND

Karma Cartel Fragrance Launch – Collab


Back in October of 2015 I vended a local punk rock flea market. In the front area I remember meeting these two well dressed young men, with sleek correlating gear on. They were Jose Serrano and Chris Rockwell, partners for the clothing and lifestyle brand, Karma Cartel. I wouldn’t know it till nearly a year later, they would be collaborating with my own brand.

Chris runs a local series of events and coordinates with a lot of local talent in a very unique way. Support, Encouragement and Teamwork seem to be values that engulf the activities that the gentlemen take part in and host.

We found ourselves cosmically meeting to create a new flavor for their incredible brand, a pair of fragrances. These fragrances would embody the moral, spiritual and even swagger of their blooming indie label.


Several smell sessions and thought storms later, a really effortless set of communicating fragrances were born. ” K ” & ” C “

While entirely meant to both be unisex, one employs more of an assertive vigor while the other is softer and vulnerable.

image1Each is firmly rooted in  fine sandalwood and home brewed madagascar vanilla. “K” is twisted with brighter coconut tones and “C” is bound in leather & amber.  “K ” is paired with genuine grade AAA peridot and moonstone and whole Jasmine Buds. “C” is met with genuine garnet & coffee moonstone as well as red sandalwood bark.  Sandalwood and Jasmine both represented a karmic relationship, as both are deemed in some cultures as holy and sacred natural offerings. Both are made of certified green fragrances and plant concentrates and are nearly completely natural. image2 The outcome of this duo is much like the collaboration itself, my organic vibe meets their urban luxe & street spirit driven aura and the results are in the fragrances. Like all of my hues, each is meant to take you somewhere you longed to be,  perhaps once knew, and most certainly wish to go to again and again.

Karma Cartel is launching this line Thursday August 18th! Visit their site, check out their label, and read more about these fragrances as well as snag them for yourselves! It was a pleasure designing for such a lively brand rooted in community and culture.

Brand Revolution


As you can see this label is undergoing major transformation and glitches 😉 along the way. Please stick with us while we fine tune things a bit better.

This summer part of the transformation aside from our logo reconstruction headed by Capitol Society; we went completely legit. What this means is no more “hobby” design, blanket sales, flea markets and fanny packs. (OK I’m keeping the flea markets and fanny packs) But what this does mean is that I am on the books. I am collecting tax, reporting everything, carrying business insurance, lawyers, cpas ….


So with this my prices are going to flutter a little bit higher. Its not cheap to run a business. You all know that I do everything to work with my customers to keep everything fair for all parties but the bells and whistles are what I bring to the table so sometimes you gotta pay just a smear extra for those bells and whistles. I know my customers, especially longtime clients are with me on the brand revolution we are going through.


I have been exploring my gem connections, knowledge and expanding my spiritual studies this summer on a huge level. In addition to this we spent the summer growing, harvesting and preserving organic food and flowers. After tincturing herbs, and exploring floral essences all last summer – this summer was more focused on proto typing my signature fragrances, and gemstone + botanical infused clean fragrances as well as formulated anointing/ roll on essential oil blends.

Putting these pieces in place as a designer has taken years of study, dedication to herbalism, gemology and tapping into my psynthestesia. My sensory makeup is full of crossed wires. As I’ve previously mentioned I am tasting the things I am seeing and smelling simultaneously. This attribute lends to my creativity on a myriad of levels. In the kitchen and as a farm to table family and as a lover of perfumes that don’t give me a headache – this progression is near and dear to my heart.


I appreciate the feedback joy I’ve been able to bring to people capturing the essence of something for you. The florals, the fragrances (even if synthetic) essential oils, carrier oils and gemstones alike have a vibration and a life signature. In my home, garden and studio we have the purest intent while we pray over our blends, gemstones and earth’s offerings. Thank you for your continued support and I hope you support our Martha Stewart’s “AMERICAN MADE” Campaign this September.

We did a lot of fun stuff this summer and have more events coming up. I wanted to give a special thanks to Zoe Wilder and Nutritious for hosting me at the world DJ convention last month in Atlantic City. They have been big supporters of my fragrances and as a budding mobile DJ it was so stellar to hear them speak and play with some toys. I also want to thank Jen at Open Minded in Toms River NJ – for hosting my pieces in her shop and at her Customer Appreciation event this past Saturday. It was amazing to showcase my work – meet her customers and paint henna on her guests! Awesome day full of beautiful people and crafts.

The end of my twenties is approaching and I can say that as I enter my thirties I am poised to continue my work in wondrous and eclectic ways.  As a final thank you I wanted to mention Mallory Wingo of Wingostarr Jewelry and Emily French of Emmy Eff Designs. By random chance I found industry friends who feel more like kindred spirits. I appreciate your support and cheer-leading! Really excited about our growing instagram presence – its a great window into our little world here! @BethKaya

Thank you for being with me for the last 12 years.

Gemstones & Flowers –