Tag Archive for etsy

How INSTAGRAM gave me roadmap, and stole it back.

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VVendetta

This blog has never really had a solid goal or direction. I’ve owned this domain for over 14 years its just been my spot in space. In the last 3 years I have been interacting heavily on INSTAGRAM (IG). @BETHKAYA

IG gave me an incredible tool to communicate with. It became something I loved. I made buckets of new friends, connected with clients all over the world and explored beautiful photography techniques that would help my art become a viable business and voice of my own. This felt like the renaissance. I was getting a lot of traffic from every share. Every share amounted to sales, and brands were connecting with me to collaborate. It totally had it’s underbelly. Copy Catters and other various bits of undesirable natural social hiccups but I have sang the platforms praises, till now.

In the last 9 months or so, I noticed something alarming. I am organically sitting with 20 thousand + blessed subscribers. However, I am only engaging with less then 1% of them. When my following was at less than 10K I was garnering about 300 engagements per photo, this has been steadily and cyclically slashed. Now at 20 k I am engaging around 100. Also , I LOVED giving shout outs. I love tagging my friends and other makers in photos. Now when I do so, my photos are blocked and sometimes just removed. What happened?

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I stare at my shop analytics and see the writing on the wall. The traffic to etsy is not coming from etsy (Thanks Etsy?) its coming from Instagram and a shred from google alla this site. Sales are remarkably down. They are still trickling from previous clients. I am sure grateful for these relationships I took time to foster. New clients? Very slim. This is panic mode as a business owner. I can’t stand quiet about it either.

I thought about class action lawsuits on the grounds of interfering with my ability to conduct business. I have over 100 friends who are feeling the algorithmic throttle from Instagram too. Did they have a task force come and hunt us down and sell us to the spam people who email me 3 X a week asking if I need more likes on my photos? Probably. Did haters mark my posts as spam or report me? A fraction, Probably. Did facebook decide that in order for me to reach my audience I need to boost through their marketing console on my facebook business page? Totally! Ultimately I can’t help but think there is a liability waiver for all of these thoughts built into their terms and conditions. I mean – who really knows what we sign away every time we agree to another app? Right? I can assume I have no leg to stand on. I can assume that once again the small business red tape grows wider then we were led to believe because social media “lessened that”.

So here I am, cut off from you. I’m not gonna lie – it hurts in more ways I can begin to describe. I watched a video of (KATWISE) another indie roots artist, who’s work I know from the music scene. In her video she was crying because of the very thing I am typing about. Being cut off from you, who we love, who supports our art, keeps food on the table and the lights on in our homes. For some artists, its not just a hobby – we price on formulas for fair market so we can compete in a healthy thriving arena. We sell wholesale, things we’ve made our selves. We are around the world with our businesses. We are up at all hours, fighting with the post office or packing things with absolute labors of love. Somehow that community gets that we to need lift each other up. We get each other and want to see others fullfill their passions and make a living at it if possible.

I know by now IG has seen the dozens of petitions, the #keepitchronological campaigns and more. I know Instagram robots have seen the 20+ letters I’ve written begging for throttle to my waiting audience to be lifted.

What else can I do?

This?

I was just a kid with a dream once too. A 16 year old on her own set out for NYC to be a working artist some day. I worked for the machine and clawed through design school at night. Instagram gave me a present, a way to express, UNDILUTED and in the most authentic way possible. People took to that, organically – and you took those people.

I know, I know, it’s just a platform. Wake up and live real life right? I know. All the haters, hate on me for being a cry baby. I will take that too. It’s just a space in time – things change, roll with the punches, sink or swim right?

I’m not going down either – I will keep sharing even if it’s to limited eyes. Those eyes matter!

This is about the art and what message is left behind when all it becomes is cosmic debris. The content I make comes from something that has nothing to do with this, and I admit I got too wrapped up in it’s power. This is a great equalizer. I won’t compare myself to those who haven’t been targeted by these shifts or who have garnered insane audiences doing things that well, have different merits then I would invest in.  “Followers” are not the things to be preoccupied with. Relationships are. You can pan for gold in a gold field and still just find one little golden piece, but gold is gold.

Anyway, I just had to get that it out. This was an uppercut to my ability to do a lot of things growth wise that I had projected this year but I am just taking a detour and more real world roads this time. Thankfully, people still exist. That’s the medicine. Don’t put all your business eggs in one basket, and businesses found ways to survive when the climate changed.

Strikes and Gutters-

XO

Beth

 

*Edited to ad a side rant about Etsy, what is going on with etsy?

Apart from not getting any traffic or sales from their strip mall, they are using bots to deactivate listings based on algorithms too. 3 times in the last week my listings have been deactivated for no reason in my eyes. I spoke intensively with the “integrity” team as well. In order to garner traffic from etsy, you have to promote your own listings on top of the listing fee AND the check out commission? Where does it end? Stop nickle and diming! Stop bullying the little guy, who has done nothing but bring YOU traffic and revenue. Sheesh!

Aquarian Rises – Winter Rituals at BethKaya

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Vitality Arsenal - Essential Oil Blend By Vetiver Farms Hawaii, Stones by Wingostarr Jewelry , Gem Roll On Perfume & Orgone By BethKaya, Flower Tincture and Balm by Honest Owl Herbal, Bowls By Intralove Art

Vitality Arsenal – Essential Oil Blend By Vetiver Farms Hawaii, Stones by Wingostarr Jewelry , Gem Roll On Perfume & Orgone By BethKaya, Flower Tincture and Balm by Honest Owl Herbal, Bowls By Intralove Art Solid Lotion Tin By Earth Collective

 

Getting back into the swing of things, the thick of winter – new structure for the shop. Slowly healing, getting myself back – taking it in stride and pulling all of my newest lessons into view.

Keeping loyal friends, and honest – well makers in my own healing & vitality arsenal. Producing now on a farm to table like scale – every few weeks I am writing a menu of sorts – assessing my herbs and flowers / raw materials and designing these ritual bath hues for you and myself really.

I’ve enjoyed partaking in all of this season’s products as they are developed and truthfully need these nourishment tools. There is nothing in a day that you do solely for yourself but your grooming rituals.

Sometimes those rituals can be the difference between “put together” and “falling apart”. A simple shower in the middle of a crisis, after trauma or whatever can sew a person up – make you anew, almost like a sunrise.

I cling to those moments somedays. Feeling so much, being able to lose myself in a silly little ritual of applying eyeliner or blush. It reboots.

Holding sacred space and crushing external and internal expectations has been paramount to the healing and creative process for me as a person. Especially lately – what things do you do to reboot yourself and set aside a sactuary?

Sacred Loose Smudge Blend

Sacred Loose Smudge Blend – For Cleaning Sacred Spaces and Removing Bad Juju

 

A lot of my work if you haven’t gathered is centered around these sacred space and self ritual functions. My goal is to make them nourishing and enhanced.

Speaking of enhanced, if you are one of my Portland Oregon friends, please check out my Cannabis Flower & Fig Scents found at FARMA a beautiful luxury recreational and medicinal cannabis boutique. Those hues are unisex and a customer and now FARMA PDX favorite!

FARMA

Feel free to comment before with your thoughts! Approaching 20K subscriber on Instagram – I think that is just silly and wonderful. Thank you so much whoever is out there for the support.

When I do hit 20K I will be giving this orgone and gemstone parcel away to a lucky following who has shared it with the hashtag #BethKaya20K.

Follow me at @bethkaya on instagram and also @butterflywellnessbeth

Facebook – BethKaya / The Butterfly Wellness Project

#BethKaya20K - Orgone & Gem Parcel Giftback for 20K Subscribers

#BethKaya20K – Orgone & Gem Parcel Giftback for 20K Subscribers

 

I would love to hear about some of the events you have on tap too this coming spring /summer. Starting to map out my travel / vending routes!

Check out my etsy for new things all the time !

www.bethkaya.etsy.com

All my love –

 

Beth

 

Big block of #moringa soap and the amethyst inside ☺️ this is a power packed skin soothing, smoothing and clearing soap restoring vitality and nutrients to skin. I’m selling these in packs of two and this formulation really lasts a nice while! They are live in my #etsy shop! (link in bio) This moringa was grown in Haiti by friends working on infrastructure rehabilitation there. It’s very special holds those resonances for me! This is scented with my Stargazer essential oil blend which is a blend of several skin clearing essential oils that is reminiscent of stargazer lilies. Healing Pink Salt is suspended on top as well for those minerals additionally! #handmade #bathandbody #allnatural #bybethkaya *just a reminder that my Saturday auction closes tonight at 9 and the loop I’m participating in has another day for entry! Take a walk a few photos back for those! I hope you have a great Saturday!! ?

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Some new tones in the shop! This #whitemusk is a new offering and paired with garnet and garden flowers. White musk is a perfect pheromone inducing scent that mixes differently with different people. It worlds for both men and women and I’m glad to have finally found the right hue for my label! Live in my #BethKaya #etsy ??? #fragrance #garnet #whitemusk #bybethkaya #crystalinfused

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✨ Fun gift sets with all your favorite signature #BethKaya products at great bundles prices live in my etsy shop!✨ More to come!! #intention #crystalinfused #holistic #nagchampa #coffeescrub #lotion #bodyspray #soap #crystals #lotionbar #faithfulgrace #energyvial #bybethkaya #etsy

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?Hope you are having a good Monday. ? ✨Tap✨ the photo to see some #gems to check out on Instagram! #spreadthelove #etsy #artistry #art

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Two of these unique globe #essentialoil diffusers and hand blended Quartz infused blends in my #etsy shop! ✨comes with birch and peppermint and lavender sweet orange blends! Also a little heads up that my Saturday auction closes in a little over an hour! I hope that you had a ripping weekend!! ?? (etsy link in bio!) ?⚡️?? #aromatherapy #crystalinfused #lifestyle #art

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Put some #Orgone pieces in my #etsy today ☺️. This is a mini point necklace – it’s a daintier piece then the other signature gem shapes I’ve released. I claimed one for me ? so there is only two up for now in this size until I get back from the Punk Rock Flea Market (Brick VFW, NJ 10/24 12-5) ?? Hope Yall have a rockin Friday! Saturday auction gonna hit tomorrow at 10:30 am est! A rad bundle coming your way! I’m spinning tunes in the studio tonight while I crank some orders (Spotify – Beth Erxleben) what are Yall doing!! ❤️?

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✨Put a few rocks in the shop before I leave with my husband for an US day which I need so much! ✨ This is a large Rose Quartz and Sodalite companion set. Rose Quartz is a loving stone most of us know and feel this – it promotes inward love, outward love and love drawing as well as just peaceful tepid calmness. Sodalite is a perfect match for this because it promotes companionship, communication, intuition, honesty and dependability – both are about the size of my fist and would make a loving bedside or altar side duo✨ #etsy (link in bio)?Enjoy today – live in the now – forget your worries for a few. Sending love ❤️ #XOBK #crystals #intention #crystalhealing

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Thrilled to announce my winner /s for the Trick or Treat Giveaway I did with some friends a few posts back! I selected two winners! The grand prize photographed here and the runner up is gonna get some soap and crystals too! ?Congrats @trochellej18 youre the grand prize winner for me and @whimsymoonspirit you’re my runner up! Please direct message me ? – I loved all of your responses seriously I read them all and I read all of your warm comments and entries. I try to respond to as many as I can but know it reaches me and I’m so grateful to connect with so many bright lights here on Instagram! Keep on rocking! ???✨??? thanks Amy @faerieblessings for having me! #collab #art #design #etsy #vibration #collective #soap #fragrance #crystalinfused #bybethkaya #winner

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