Press
Refinery 29
Witchcraft’s New Branding — As Self-Care For Dark Times
So do you need to be a “real witch” to buy, say, Etsy seller BethKaya’s Spa Smudge Set? Not at all. BethKaya says she herself doesn’t identify as a witch, but that her products naturally make a space for it. Regardless of beliefs, her products are all about self-care. Because they require you to “reaffirm your intentions….once you do something like this, you realize ‘Wow, this ritual calmed me and centered me.’ It’s a natural progression to want to do more of it. That’s what self care is all about,” she says.
Refinery 29
Witchcraft’s New Branding — As Self-Care For Dark Times
So do you need to be a “real witch” to buy, say, Etsy seller BethKaya’s Spa Smudge Set? Not at all. BethKaya says she herself doesn’t identify as a witch, but that her products naturally make a space for it. Regardless of beliefs, her products are all about self-care. Because they require you to “reaffirm your intentions….once you do something like this, you realize ‘Wow, this ritual calmed me and centered me.’ It’s a natural progression to want to do more of it. That’s what self care is all about,” she says.