Tag Archive for BethKaya Design

Branding a Mystic – Keeping Spirit Aligned with Business and Success

Facebooktwittergoogle_pluspinterest

Lovingly Preserved #homegrown #organic #flowers #orgonite

The climate as a business woman and a “mystic” is a very tough one to navigate sometimes. There is a practice you are forming, rooted in service, light, artistry and spirit. You wish to make this practice a sustainable life path but fear several things, most of all you fear losing your spirit within the sharky cut-throat business arena. You worry that your sacred message will not translate or become lost in the wash of business jargon and know how. Sound familiar?

These fears are grade a typical light work business fears and they are pretty warranted. As a business owner you need to be a one stop shop unless you want to hire out a ton of vendors.

You’ll still have to do that don’t worry but you CAN create the roots and master plans for your light business on your own and keep it in tact while designing a formidable marketing strategy and business plan.

1) Decide On Your Business Goals

They key for both is to illuminate your point of view (POV) and create an impact with that unique vision of yours and push it onto the plate of the audience that wants your special line of work for their life. Where is there a need in the world for you and how can you fill it?

2) Learn About Your Potential Customers

Time to really get thinking about THAT PERSON. Who are they? What do they like about your point of view? How old are they? Where do they hang out? Where do they shop? How do they relax There are tons of questions to think about but the goal is to get inside the mind of the person who wants to utilize your light-practice. Do the homework! Ask the questions, write out the answers and then create a master list of adjectives. This list is ALL of the adjectives your audiences possesses. Are they Dreamers? Are they Moms? Are they homesteaders? Create this master list. Bring yourself into their world so you can bring them effectively into yours.

 

As she blooms, those blooms, bloom.

3.) Get On Board With Branding

It’s time to bring these concepts to life. That is where the visual brand becomes so important. This part scares a lot of people off when it pertains to light-work. There’s this air in some that feels like it’s devaluing the spirituality or authentic love bring harnessed from your practice if it becomes a on the books brand, with recognition and taxes to pay. That’s just not true. It certainly can fly right off track if your ego is getting in the way of your message but truth be told – this is about sustainability. If you want to make a LIFE for yourself that is rooted in your way of living and spirituality, then you need to be able to plant sustainable roots and grow something that will produce fruit. If you are OK with this just being a sidebar, and having another means to an ends, then that’s perfectly ok. This blog is for the Maverick who believes they can fuse it together and make it work for your life.

Not everyone has amazing graphic chops, I certainly don’t. Here is where I suggest finding a designer that communicates with you as an artist and have them help you create the visual ID for your spirit brand. Etsy has a ton of designers! (I also always recommend my brand maven, Shelli Martinez from Capitol Society.) Communicate with this person the message and purpose to your work. Talk to them about the colors that arouse the psychology of your work. Research those! Then together develop the visual hallmarks to your business. This hallmark or logo will become the visual ID for everything you do. You’d better love it!

4.) Get Your Social Media Game On

The real the launch pad (aside from incorporating and all that fun stuff which is another blog for another day) is aligning your social media to draw in and echo the point of view and special voice you are trying to get out there. Use hashtags to draw those in you want precisely what you have!  If you are doing body work – then #massage would be something you certainly want on your photos. Don’t go hashtag crazy but don’t ignore one of the best modern promotional digital card catalogs there is! It’s powerful! Make sure all of the social media platforms you use are cohesive, stick to content that suits your audience and speaks to the emotion you are wishing to evoke within your special followers. Keep it linear and clean, but authentic. Water it like a little seed! The more love you put in, the more it will grow!

Stay The Course!

There always will be people who don’t believe in associating with marketing terms like “branding” – but realizing how important the brand is to your path is crucial to forming a lasting and fruitful business that is rooted in your way of life! That’s the root of what a lifestyle brand is!  It doesn’t make you any less of a mystic or lightworker because of someone else’s righteous opinion about this. Also haters come with growth, it’s just a sad fact. Learn to shirk them effectively and with grace. This is a skill I am still honing. For every 100 people who offer me the kindest praises, there is always someone who will have something critical or harsh to say. This is your boat to sail! Leave them behind in grace and compassion.

It's official! Finally! My garden is coming back for you!! #nofilter #crocus #mysecretgarden

I will focus more in depth on some of these concepts in some future installments. If you are still spinning wheels and need help ASAP – check out my consulting services and perhaps we can make an appointment to solve some basic hiccups getting you started on the road to your own sacred path!

Most Of All..

Don’t forget why you started this. Keep your daily gratitude up high. Speak out to your guides and tell them how awesome they are for helping you raise your vibration and welcome abundance into your life and business. This is paramount! Draw in the energy you are putting out!

Talk to me in the comments below about some of the struggles you may have had getting your spiritual path to a sustainable place.
As Always – My Heart,
Beth

 

 

 

 

Loop Giveaways – 2 Live now with over 26 Artists! On @Bethkaya ‘s Instagram Feed

Facebooktwittergoogle_pluspinterest

This is a quick heads up to let you know that there are two super awesome loop contests going on in my instagram account. This is your chance to win 1 or more of 26 prizes and discover and support handmade artistry and small business! @BethKaya On Instagram and look for the photos that say LOOP photos! Only live through Friday!!! Each shop is picking winners! So exciting! Have some fun, be in it to win it and love on art!

I am giving away any signature BethKaya scent in the shop ! (2 ) Winners ! (One for each loop!) The master list of all my scents, and notes has been updated! Check it out in the navigation tab! Thank you for helping me reach so many milestones! Love, BK

Coconut and Warm Vanilla with Thai Sapphire ,Gem and Botanical Roll On Fragrance #bybethkaya

Holistically Delicious – Customer Love – Beautiful Photos of BethKaya Goods

Facebooktwittergoogle_pluspinterest

Here is my second installment of Customer and Collab Love from some amazing individuals who take the time to shout us out on social media! I try to catch all the shouts but there just isn’t enough instagram space to do you justice. So here are some photos I saved up and love – we would love to see more and will keep sharing and spreading the love. If you are an artist, I feel like you have a inside compassion for other artists so it’s no coincidence that many of my customers are also creatives! Please check out the tags on all of the photos and open a door to explore! Enjoy!

 

Photo from Brigitte shop curator at Intentionb In Bradley Beach

Brigitte from ShopIntentionalb in Bradley Beach, NJ Displays Her Sampling

image3

@pantheratigrisdd shows her spirit love all the way in the UK! Thank you!!!

 

From @moonstone_lovexoxo

Goodies From goddess of light @moonstone_lovexoxo

image1

@Chrissiloohoo817 shares her little surprise MOAI tart!

image5

Intraloveart sharing her beautiful candles, a bethkaya stamped cuff and stamped bracelet by Elle Sending Out Love

@seedessentials shows how the Tibetan Quartz Starts to Reveal Inside of our Lemon Twinkle Soaps

@seedessentials shows how the Tibetan Quartz Starts to Reveal Inside of our Lemon Twinkle Soaps

@hoodXhippie 's little starseed lounging up in her Bindi from the BK Boutique. More imports from my beloved suppliers soon! These come from the lass who we buy our henna from in India!

@hoodXhippie ‘s (amazing orgone artist) little starseed lounging up in her Bindi from the BK Boutique. More imports from my beloved suppliers soon! These come from the lass who we buy our henna from in India!

KyaraCreations Beautifully Displays Her Array

Artist @KyaraCreations Beautifully Displays Her Array

Thank you @etsyhunter for featuring this Metatrons Cube Orgone Necklace

Thank you @etsyhunter for featuring this Metatrons Cube Orgone Necklace

@xiolabluefox donning her little crystal watch extra she got in her perfume package. <3 I love surprises!

Artist @xiolabluefox donning her little crystal watch extra she got in her perfume package.

Brown Paper Packages Tied Up With Strings Are Our Favorite Things!

Brown Paper Packages Tied Up With Strings Are Our Favorite Things!

@sageravenrose shows the glow of her BethKaya Gem and Botanical Perfume Oil Through a Himalayan Salt Lamp

Artist @sageravenrose shows the glow of her BethKaya Gem and Botanical Perfume Oil Through a Himalayan Salt Lamp

@PinealVision Displays her Orgone Medallion she won from a BK Giveaway.

Artist @PinealVision Displays her Orgone Medallion she won from a BK Giveaway.

@Jdrewsilvers displays his assortment of BK offerings for Men.

Wood Worker @Jdrewsilvers displays his assortment of BK offerings for Men.

@coastalgemshop shared her buggy love!

Artist @coastalgemshop shared her buggy love!

@miyo0215 shares her perfume love all the way in Japan! Thank you Miyo!

@miyo0215 shares her perfume love all the way in Japan! Thank you Miyo!

Greetings from Portugal! La_Gypsette shares her custom BK Creations! Love your Photos Lady!

Greetings from Portugal! La_Gypsette shares her custom BK Creations! Love your Photos Lady!

Greetings from Portugal! La_Gypsette shares her custom BK Creations her handsome man stole from her ! ;)

Greetings from Portugal! La_Gypsette shares her custom BK Creations her handsome man stole from her ! 😉

I am wearing a vegan suede wrapped quartz from one of my favorite customers and designer at DizgarX Designs - And a beautiful Necklace from @handcraftedbyMelissa

I am wearing a vegan suede wrapped quartz from one of my favorite customers and designer at DizgarX Designs – And a beautiful Necklace from @handcraftedbyMelissa

Love from @solarsimulation

Artist Love from @solarsimulation

Loot Share from @Jessvictor

Loot Share from @Jessvictor

@hjuno07 sharing her Baltic Amber Healing Necklace we Offer for the Littles!

@hjuno07 sharing her Baltic Amber Healing Necklace we Offer for the Littles!

@hjuno07's starseed happy as can be!

@hjuno07’s starseed happy as can be!

Lovely Musings from @mal_wingostarrjewelry showcasing products from several artists! @coastaldreamer @solarsimulation @adrianasotojewelry @bethkaya @jdrewsilvers and more!

Lovely Musings from Artist @mal_wingostarrjewelry showcasing products from several artists! @coastaldreamer @emmyeffdesigns @solarsimulation @adrianasotojewelry @bethkaya @jdrewsilvers and more!

Lovely Musings from @mal_wingostarrjewelry showcasing my oils on display by @jdrewsilvers and products from several artists as usual! We love her!

Lovely Musings from Artist @mal_wingostarrjewelry showcasing my oils on display by @jdrewsilvers and products from several artists as usual! We love her!

Lo_CalO710 shares her bounty! Thank you!

Lo_CalO710 shares her bounty! Thank you!

@chimerarielle shows off her MOAI orgone statue _ thank you!

@chimerarielle shows off her MOAI orgone statue _ thank you!

@seedessentials shares her handmade aroma diffusing bracelets on top of one of my rarer specimen orgonite castings with one of @ellesendingoutloves lovestones

Artist @seedessentials shares her handmade aroma diffusing bracelets on top of one of my rarer specimen orgonite castings with one of @ellesendingoutloves lovestones

Thank you so much for the love and photos! I try to save them all if I see them and you never know when they will show up here! You all take amazing photos and have such shining hearts to support my work and share it with the digital world. You keep my work a moving exhibit and translate it again and again in your own way. Thank you so much from the bottom of my heart.

Love,

Beth

Gifting Guides Alla Etsy – Hot Gifts and Treats for the Holidays On Etsy!

Facebooktwittergoogle_pluspinterest
Photo Credit - Handmadeology.com

Photo Credit – Handmadeology.com

Etsy is more then where I host the goods I am hustling – its a social media platform with a LOT of flair. Part of that flair is the opportunity to host or curate little exhibits if you will – called “treasuries” that feature etsy products in a theme. Whether they are just wishlists or items in the key of purple – they are little collections of handmade goodies means to delight and awe almost like a museum showcase would! I find myself getting lost in the art of treasury making myself – so here are a few of my recent treasuries to help you out for the holidays!

Enjoy!

<CLICK ME>

Perfect Stocking Stuffers

Gifts for Him

Holiday Yummies

For the Jet Setter

Frozen Mania 

Vintage Trays for Days

Chakra Party 

Small Business Surprises For Showing The Love!

Facebooktwittergoogle_pluspinterest

Hi There! I hope everyone had a great holiday weekend! Happy Sunday! Thank you to everyone supporting the #handmadeisbetter2014 movement my peers and I are trying to get traction for! It’s been a great success and in the new year I will be doing these features seasonally! If you would like a feature for spring:

Please Email – BethKaya@gmail.com

Subject: Spring Handmade is Better Feature

with the 3 Following Things:

-SHOP TITLE & LINK

-ELEVATOR PITCH – 1 Sentence About Your Work That Sells Us

-3 PROMOTIONAL PHOTOS – Please make sure your lighting and staging is neat and sleek

– A Promotion to Offer Our Audience

That’s it! I got an overwhelming response this season for this initial run so it was hard to include everyone who wanted to be included if any of these parts were missing. Getting a head start on the next issue will help! Thank you and remember that the first thing you can do to be a part of this, maker or supporter is look up hashtag #handmadeisbette2014. Looking forward to #handmadeisbetter2015 !!!!!!!!!!

On to the next matter – I am hosting an auction on my site next week for a beautiful bounty of items donated and handmade in love and service to spirit and charity of the season. Gwendolyn is a loving wife and daughter with a beautiful spirit and heart. In fact, her heart used to belong to someone else! After fighting a harrowing battle with cancer – her treatment left her with a damaged heart. She received her new to her heart a little over a year ago and has on going treatment and setbacks associated with the healing process. Our Auction proceeds will go straight to her foundation and the lucky winner will have a beautiful collection of healing and heart-centric pieces of art and healing to give to a loved one of keep for themselves!

Stay tuned for those auction rules and announcements!!

This Auction Starts Next Week! Stay Tuned for a Huge Bounty to Bid on In Good Fun For Gwen!

This Auction Starts Next Week! Stay Tuned for a Huge Bounty to Bid on In Good Fun For Gwen!

 

Additionally – today is the last day to receive one of these USA grown tri wood species bundles and mini crystal kits with your order! Thank you for supporting Small Business Saturday/Cyber Monday!

 

Last day to shop and receive one of these free with your order!

Last day to shop and receive one of these free with your order!

 

Don’t Forget to Visit The HOLIDAY PROMOTIONS tab – or click this image below to visit my promo site and take advantage of promotions from my peers!

 

Last Day for These Promotions! Check Out These Amazing Artists Featured Here!

Last Day for These Promotions! Check Out These Amazing Artists Featured Here!

 

Happy Holidays to Everyone! Thanks for Reading and Supporting! You guys are the dreamers!

 

IMG_4499

XOBK

Indian Summer

Facebooktwittergoogle_pluspinterest

Forever Bloom

Cherishing the warmer days as we cringe into the colder months. The flowers around here are still blooming and the tomatoes are winding down. Harvesting the last of the ripest petals and preserving them for my work. Continuing experimentation with Orgone device making out of my flowers, recycled metals from myself and some of my jewelry friends along with gemstone blessings. They are coming out really unique but resin is tough stuff, for me at least.

Continuing forward with my perfumes. I am just dizzy in love with this venture. Others are too, which is both wonderful and a little scary dually. I am seeing a lot of other designers pick this concept up to my dismay. I have to just be positive and hope that my unique and original light shines through this. I did a lot of research before I registered the copyrights for this presentation – Gems and Botanicals paired with Fragrance in a Roll On bottle. I was the first to do it – in this format. So here we are half a year from the official roll out (Despite releasing trials for the last two years) and now I am seeing them crop up everywhere. I suppose imitation is flattery? *sigh*

Here’s the master note list:

http://bethkaya.com/master-fragrance-note-list/

Copyright Protected Yo!

The one true thing that we do have in our corner is that copyright, first in line trademarking and my wonderful nose.

The Nose KNOWS! No one can take my special senses from me that allow me to create these explorations and celebrations of the senses! So I have updated the master note list once again just in time to start thinking about loved ones for the holidays!

*whistle whistle* Get a load of this beauty modeling some amazing pieces! Thanks for this feature Mal!

Photo Credit – Jay – Wingostarr Jewelry
Beautiful Mallory Models Designs from BethKaya (ring) Emmy Eff (Arm Cuff) XiolaBlueFox (Earrings)

 

As for more experiments – I hosted my very first customer appreciation day on instagram yesterday and it went really amazing. A lot of my customers LOVE to share photos of their pieces they recieve from me. It not only supports me through digital word of mouth marketing but I have these beautiful photos! So I shared collages and special out takes along with a giveaway contest and some other fun things. I want to do this regularly! I loved the (+) buzz sharing my gratitude dug up! It’s hard not to shout it from the rooftops when you have SUCH amazing customers and connections brewing all the time.

 

BK in Crystal Wreathe

 

In other lightwork news, we are an official sponsor of the #90daysofmindfulness challenge on IG and Facebook – look it up, join – pick something in your life to be mindful of. My challenge is #selflove. I am my worst critic so my goal is to pay attention to that. To be mindful of myself, the way I show my love for myself and others as well as make sure I am doing my own thing and not worrying about those copiers we mentioned earlier! Self Love can be work! You have to step over certain feelings, chores or work to just give yourself the nourishment you really need. What are you going to pick for your #90daysofmindfulness? Comment below!

Keep tuning in on social media to see what we are getting involved with. My number one objective this winter is to keep designing and partnering with causes and artists I adore. So get in on some of that action!

#Behappygiveaway

Lastly there is a WONDERFUL contest I’m a co sponsor for on instagram ending 10/24
#BEHAPPYGIVEAWAY
Look that up too! TONS of loot, perfumes from me – necklace from my girl Mal from Wingostarr Jewelry, Hmong Tribe Cushion Cover from Addicted to Happy, Lip Honey Scrub and Coconut Milk Bath by Cocolust, Meditation book by Positive Peeps and GEMS! All you have to do to enter is follow us and share on Instagram!!!

How rad is it to get to work with such amazing people all the time!? We are GLOBAL baby!

XOBK

 

SPRING SALE!

Facebooktwittergoogle_pluspinterest

You heard right! There is a spring sale in the BethKaya Boutique! Markdowns on everything to make way for the Summer Collection! Lots of hot things in the works! Also referrals get you FREE SHIPPING – make sure you tell whoever you send to us, who sent you!

Click Me!

Hump Day Motivation

Facebooktwittergoogle_pluspinterest

 

 

 

If you follow my instagram feed – @bethkaya – you’ll notice, timestamped VERY late is a visual #nitenite. These are just things I like to think about before I call it a night. I will recap these visuals here from time to time because they are motivational and encouraging, which is the crux of our motto here – > “Enable & Encourage”. Blessings, Beth

Spring Forward – Kelly’s Debut A Color Review

Facebooktwittergoogle_pluspinterest

Hi all! So this is my first posting for BethKaya Design & Consulting and I wanted to take the time to thank her for this opportunity. As these pieces develop I hope to find a voice you all can relate to and please feel free to ask any questions or comment.

Since we are all anxious on the east coast to pull ourselves out of this polar vortex I want to talk about the Spring season (Woohoo) In particular, the colors that will be present in department stores and magazines for the 2014 season. For over 20 years Pantone has surveyed the collections from designers and then put out their color report. This is what tells the fashion world what we are likely to see on the runway and in stores. It is a great guide to staying relevant in an always changing fashion world. I wanted to include a few of my favorite looks and items for this years Spring color report. Enjoy!

-Kel

 

Violet Tulip: Aubrey Plaza at the Golden Globes

Boreal earrings

http://www.anthropologie.com/anthro/product/accessories-jewelry/31008790.jsp

Hemlock: 2014 Fashion Week

Shimmered Swing Sweater

http://www.anthropologie.com/anthro/product/clothes-new/30634539.jsp

Paloma: 2014 Spring Mercedes Benz Fashion Week

Draped Top

 

http://www.zara.com/us/en/new-collection/woman/trousers/low-rise-denim-jeans-c358005p1668671.html

H&M Top

http://www.hm.com/us/product/23630?article=23630-B

 

Sand: Women Military Parka

http://www.uniqlo.com/us/featured/womens-new-arrivals

Nike Dunk Sky Hi

http://store.nike.com/us/en_us/pd/dunk-sky-hi-print-shoe/pid-834419/pgid-654061

 

Freesia: Jessica Alba

Sun blossom Dress

http://www.anthropologie.com/anthro/product/clothes-new/4130294800011.jsp

 

Cayenne: Lupita Nyong’o at the Golden Globes

 

The Large Clutchable in Bar Stripe Leather

http://www.coach.com/online/handbags/Product-the_large_clutchable_in_bar_stripe_leather-10551-10051-30361-en?cs=gdvrm&catId=5000000000000015035&navCatId=7100000000000000598

Celosia Orange: Ralph Lauren 2014 Spring Collection

Nanette Lepore Riviera Goddess Maillot

http://www.anthropologie.com/anthro/product/clothes-new/30160824.jsp

Radiant Orchid: Patent Weejuns

http://ghbass.com/shop/womens/footwear/loafers-weejuns/

Dazzling Blue: Ginny Goodwin

Long Sleeve Printed Chiffon Blouson Top

http://www.scoopnyc.com/long-sleeve-printed-chiffon-blouson-top.html

Magenta Purple: Circular Skirt

http://www.hm.com/us/product/22907?article=22907-D

Comfrey: Aimee Song aka Song of Style

Rippling Bracelet

http://www.anthropologie.com/anthro/product/accessories-jewelry/31402563.jsp?cm_sp=Grid-_-31402563-_-Regular_12

2014

Facebooktwittergoogle_pluspinterest

It’s right around the corner! Big exciting things always churning and churning here at BKDC.

I have decided to focus more on the stories around the materials I use. I want you to value them in the ways I do.

Just got some new charms and things in over the last few weeks so stay tuned to the rock inspired charms and titanium fired quartz pieces that will be flowing into my etsy shop.

Also as always – my Garlands and Orbit Rings are hot. Studs are always a staple, but this season the Garlands and Orbit Rings really took off. Incorporating more sacred materials from various sources!

Check out some pics of the materials I’ll be rolling out this spring :

 

Titanium Fired Quartz Points

Rudraksha, Bohdi Seeds

 

Unpolished Baltic Amber

 

Lotus Seeds

More Titanium Quartz in Blue Hues

Red Lava

Siam Rosewood

 

Lots of focus on more of this coming soon! Stay patient with me!

 

XOBK